Дигитален маркетинг

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What 4P mean for marketing?

Product refers to what the business offers for sale and may include products or services. Product decisions include the „quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and returns“. Price refers to decisions surrounding „list pricing, discount pricing, special offer pricing, credit payment or credit terms“. Price refers to the...


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